AI-powered efficiency
Use AI to run the brokerage more efficiently—and teach it simply—without replacing person-to-person trust.
Media
Stay up to date with Samson Properties news, press releases, and media coverage. From company milestones and office openings to industry rankings and agent achievements, this is your hub for the latest from Samson.
In the news
What Donny Samson Is Taking Back to His Team From Zillow’s Industry Forum
The CEO of Samson Properties sheds light on the hot-button topics brokers, MLS execs and platform leaders are talking about—and where the industry is headed.
“Getting together in a place like this, I was looking forward to the content, but I was more looking forward to the social aspect of being able to hop in a room with some of these other people that are running brokerage or MLS and getting their point of view.”
FROM THE FORUM
What Donny Is Bringing Back to the Team
Trust & lasting relationships
Clients are more informed than ever. Stay close with search tools, market snapshots, and personal monthly outreach.
Listing transparency
Full market exposure serves sellers best. Embrace Zillow Preview as a pricing test balloon—not a private-listing workaround.
Affordability & inventory
Golden handcuffs and capital-gains limits keep inventory tight. MLS cooperation remains critical for the industry’s power.
The path forward
Stay informed, be decisive, and guide your Realtors®—brokerage leaders set the path and keep the team aligned.
“We have to know what’s going on, be decisive and be a leader during this and inform our Realtors® because they look to us to help guide them on what’s the best path moving forward.”
WATCH
On Camera
Donny Samson shares insights on real estate, entrepreneurship, and building lasting success.
Press requests and interview inquiries: Contact our team
Have a Media Inquiry?
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